J&PR Ltd is a full service Public Relations agency based in Shropshire and working with businesses and organisations across the Midlands and Wales.
J&PR Ltd is a full service Public Relations agency based in Shropshire and working with businesses and organisations across the Midlands and Wales
The Directors of J&PR got their business off to a flying start due to their excellent journalistic and PR skills combined with their industry knowledge and extensive network. The challenge was that they were making insufficient return for their investment in the business and could not see how they could scale-up their offering in a profitable fashion. They were concerned that more business would mean more hours at work and they did not want that to have a negative impact on their work-life balance.
KEY ACTIONS TAKEN
Review of Operational Capacity to establish potential income and actual performance
Reorganisation to eliminate duplication and ineffective practices
Development of simple but effective Commercial Strategy and Sales Process for client acquisition and retention.
Development of simple KPIs and weekly review process
New market positioning developed that attracted larger clients