BUSINESS DIAGNOSTICS

No business is the same. To better understand your business and your current position, please fill out the form below.

It should take no more than five minutes and the answers are based on your rating to the questions posed.

I would be more than happy to meet for a coffee and provide an external perspective.

Vision
Long Term - Building The Dream
Is there a clear vision of where the business will be in 3-5 years?*
Is this Vision shared and bought into by all the owners and senior management?*
Has this Vision been shared with the wider team?*
Medium Term - Alignment
Is there a 12 month plan which is aligned to the company Vision?*
Is there a review process which takes place annually to develop a budget for the next financial year?*
Is the budget used to set objectives for each functional area of the business?*
Short Term - Strategy and Tactics
Are detailed plans and timelines in place, and in writing, to ensure achievement of functional and personal objectives?*
Do management team members (you if single operator) have a reasonable workload?*
Have clear, and measurable targets been set for each and every objective?*
Have meaningful Key Performance Indicators (KPIs) been identified which will support the achievement of objectives?*
Is there a formal process in place to review KPIs and to initiate corrective action?*
Financial Stability
Does the business consistently make an operating profit in line with the requirements of the owner(s)*
Have the owners had to introduce additional funds into the business in the last 12 months to ensure it is able to continue trading?*
Have any major shareholders expressed dissatisfaction with the performance of the business or with their rate of return?*
Has a robust cash flow forecast been developed for the next 2 years and has this been subject to sensitivity testing?*
Creating Demand
Target Market
How clearly can you define your target market?*
How well do you understand the needs of your target market?*
USP
How aware are you of the number of competitors you have for your target market?*
Would you be able to complete a robust SWOT analysis of your major competitors?*
How do you segment your competitors?*
Within your competitor segmentation can you identify a clearly unique position for your business?*
Does the positioning that you have identified within the market provide a compelling and unique case for the benefits that you provide to your target market?*
Meeting Demand
Have your products been developed in response to a clearly defined need of your target group?*
Do you have a range of products and services aimed at different subsectors within your target market?*
Have your products or services been developed to maximise profitability bearing in mind the varying 'cost to serve' of different customer types?*
Bearing in mind your competitive market positioning, are you confident that you are pricing your products/service at a competitive rate whilst charging an appropriate premium for the benefits your consumers derive from your products/service.*
Communication
Are you and your team able to clearly and concisely articulate the benefits of your products or services to your target market?*
Are you confident that you are using the optimum communication channels to reach your target customers?*
Sales Process
Do you have a sales process that covers all areas from receipt of a lead to closing the sale and after sales follow up?*
Do you provide regular sales training including how to close a sale?*
Are you aware of the most common objections to sales of your products by potential clients and do you have scripted answers to overcome these objectives?*
Production
Understanding Costs
Do you understand the margin contribution requirement from your products/services in order to meet your profitability targets?*
Are you able to forecast and measure the time and materials associated in the production of your product/service?*
Do you have KPIs in place that are supported by a review procedure to ensure margin targets are achieved?*
Contact Information
Name*
Company*
Contact Number*
Email*
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BUSINESS DIAGNOSTICS

Vision

Medium Term - Alignment

Short Term - Strategy and Tactics

Financial Stability

Creating Demand

Target Market

USP

Meeting Demand

Communication

Sales Process

Production

Understanding Costs

Contact Information

Let’s Start Something newSay Hello!

Let’s Start Something new
Say Hello!